Staziker Jones

Brand alliance knows no age limit

My ten year old daughter has announced that she wants a Hollister hoodie. She wants one so much that she's prepared to spend £50 of her own money on one. Oh, and she would like a Blackberry for Christmas if Santa can't stretch of a iphone 4S. Where did this come from? I suppose I shouldn't be surprised, we're raised to make brand decisions from day one - are you a Pepper Pig follower or a In the Night Garden follower? How influenced are we by what our friends like/ watch/ listen to? As a parent starting to consider secondary schools, the answer to this would be 'hugely'.

If we agree that at the core of brand is identity, and at the core of identity is purpose and belonging - then I really should not be surprised that my daughter wants to pay over the odds for a heavily branded piece of clothing. Her purpose is to belong. To belong, or be part of, her peer group. At least there is an honesty to this need. An honesty that is lost as we grow older and try to pretend that we are not influenced by brand and positioning. Now, where is my Gucci watch...

Cardiff Design Festival 2011

The deadline for entries into the Cardiff Design Festival Awards 2011 passed at midnight, and we've entered into the brand and website categories this year. After winning the Brand award in 2009 for Macario Lewin, we've submitted the RGB brand into this years Brand category.

Following a consultation process during which the brand promise, core values, personality and tone of voice were established into a robust brand strategy, a unique brand and brand identity were developed. The new brand reflects the company’s values and aspirations. As such, it’s bold, confident and accessible. The brand reflects the technical capabilities of the company, one that allows for flexibility and infinite creativity. Bringing the brand strapline and marque to life with moving image has created a brand that is fit for purpose and future proof.

See the RGB case study on our website, or view our entry on the Cardiff Design Festival website.

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We've also entered the RGB website into the website category. Although it formed part of the branding journey, the scale and success of the job meant we really wanted to enter it as a stand alone job.

With over 4,000 products available from 26 manufacturers, clear and well thought out navigation was paramount. We introduced a free-text product search, product filtering and database-driven Product mega-menus to aid the user through the site. The website is fully integrated with RGB’s SAP MSSQL database, allowing new products to upload at all times. A ‘members’ area allows dealers to access dealer-based pricing, resources and special offers. CMS control allows RGB to update sections of their site, including recruitment, podcasts and training courses. 

See the entry on the Cardiff Design Festival website, or visit the RGB site.

 

Gareth the Gardener

Introducing Gareth the Gardener! We've been working with Gareth Evans, a gardener based in South Wales, to create a fun, approachable and engaging brand. We've created flyers, stationery and a one page website.

RGB. Defining visions.

We've launched a new website for RGB. The website is part of a wider branding project that we've been working on with RGB for the past few months.

Look out for a new case study coming soon on our website about the RGB branding job, but in the mean time visit the new RGB website...

Brand architecture

Today we took delivery of the new stationery for Alwyn Jones, our favourite architect. Watch this space for a web site currently under construction featuring some lovely photography from Phil Boorman.